Local SEO & Reputation Management
Get Seen + Protect Your Brand
We develop comprehensive strategies to enhance your visibility on search engines and citation sites to increase traffic and boost conversions.
How is Your Business’ Digital Footprint?
Instantly see how your most critical location data appears on Google, Yelp, Facebook and dozens more maps, apps, search engines, and directories.
Follow the button below to run a scan on your business and see how you measure up.
Why is local SEO important for your local business?
Local SEO, or Local Search Engine Optimization, involves enhancing a business’s online presence to boost its visibility in location-based search results.
When users search for services or products in a particular area (e.g., “coffee shop near me” or “landscaper in [city name]”), local SEO strategies help ensure that the business ranks prominently, especially in Google’s “Local Pack” or “Map Pack,” which displays a map and a list of businesses at the top of local search results.
Key Aspects of Local SEO Include:
Enhance Your Google Business Profile
Developing a well-maintained Google Business Profile with accurate business details, operating hours, photos, and customer reviews.
Ensure Your Business is Accurately Represented
Ensuring your business’s name, address, and phone number (NAP) are uniformly listed across various online directories such as Yelp and Yellow Pages, which aids search engines in verifying the legitimacy of your business.
Targeted Campaigns
Crafting content tailored to your local audience, using location-specific keywords and relevant blog posts or service pages.
Maintaining Profile Activity
Actively encouraging and responding to customer reviews on platforms like Google, as positive reviews can significantly influence your ranking in local search results.
Build Your Backlink Strategy
Gaining backlinks from other local businesses, organizations, or community sites to enhance your website’s local authority.
Mobile Optimization & Keyword Strategy
Incorporating local keywords into your website’s content and ensuring the site is mobile-friendly, given the high number of local searches conducted on mobile devices.