How to Run a Successful LinkedIn Campaign
LinkedIn has been used since the early 2000s to help prospective employees connect with employers within their realm of expertise. It only makes sense to look into running recruiting campaigns on LinkedIn since it is full of people looking for employment. But some quirks with LinkedIn take some getting used to, but that is where we at Get Fish Slapped can help! We want to see your business thrive and succeed, starting with running great campaigns. In this post, we will discuss some of the oddities of LinkedIn and the best tactics for running a successful campaign.
First, let’s go over some of the oddities and quirks of LinkedIn before we jump into talking about running a successful campaign. One of the first things you will notice about LinkedIn is the three sections of a campaign are named differently than most programs used. LinkedIn’s campaign sections are called Campaign Groups, Campaigns, and Ads.
The next thing you will notice is when you create your campaign manager there will already be a campaign group created and at first you may have a heart attack because you will start wondering what is running and who set it up. But don’t fret, this is automatically created when you first set up any campaign manager and there is nothing running under that campaign group.
A third oddity that is very noticeable is when you are looking at your campaign groups you will see under the status column no matter what there will be a green box by every campaign group that will say Active. This does not indicate that your campaigns are running but the word underneath that green box will tell you what your campaigns are doing. Depending on if your campaign is running or not it will either say “Running” or “Not Active”. Another quirk that goes hand in hand with this quirk is that when you set up a campaign group if you click run continuously from start date, your campaign group will always say running but that doesn’t mean there are any campaigns running. Like most platforms there are more quirks and oddities on LinkedIn but these are the ones that can be the most confusing or the hardest to get used to, so we wanted to lay them out for you so they don’t stop you from running successful campaigns.
The first step to running a successful campaign is ensuring your ads run for at least 14 days. This will give your ads enough time to reach your target audience and achieve your campaign objective. When you are setting up the budget for your campaign, you will have the option to set a bid cap for your ad or turn on maximum delivery. To make sure your campaign is as successful as possible make sure you place your bid cap within the recommended range to ensure your audience sees your ad more frequently than your competitors. If you opted for a daily budget rather than a lifetime budget, you want to make sure your daily budget is set to at least 25 dollars a day.
This is just a starting point for your future LinkedIn campaigns; there is so much more to learn about this platform and Get Fish Slapped is here to help you do that. If you feel your business could benefit from campaigning on LinkedIn, get in touch to see if we are a good fit for your business.
I hope that you found this helpful, Jama.