Our Approach to AEO & GEO
We don't chase rankings. We build the trust signals AI platforms actually use when deciding which businesses deserve to be recommended.
The SPLASH Framework
Six steps we use to help your business earn its place in AI-powered search — before we ever touch implementation.
Study Conversations
Understand what customers actually ask AI.
Pinpoint Intent
Identify the decision behind the question.
Lay the Context
Give AI the business information it needs to trust you.
Assemble Your Message
Turn context into content AI can use as an answer.
Spot the Gaps
Find where trust signals are missing or inconsistent.
Hone & Scale
Refine what's working. Expand it everywhere.
Nine trust signals. Three pillars.
AI doesn't recommend businesses at random — it evaluates whether a business is credible, relevant, and easy to trust. We organize that work into three pillars that hold everything up.
- Authority
- Expertise
- Clear Positioning
- Reviews
- Mentions
- Customer Experience
- Consistency
- Context
- Helpful Content
Start free. Scale when you're ready.
Every engagement starts with a clear picture of where you stand today — then a plan to close the gap.
Listings Scan
An instant, automated snapshot of how your business shows up across major directories and the data sources AI platforms pull from.
AI Visibility Audit
A high-level, human review of your business across all three trust pillars, delivered live on a strategy call. You'll leave knowing where you stand — not with a DIY worksheet.
Implementation Roadmap
The plan and the execution — closing the gaps we find, pillar by pillar. Available as a standalone project or added to any active Get Fish Slapped package.
Not ready for a call yet?
Run your free listings scan first — it takes two minutes and gives you a starting point before we ever talk.